Marketing Training and Resource Center

Our National Marketing Team and Brand Marketing Council have collaborated to develop an all new training platform for the Network to learn more and receive additional training on the tools at our disposal.

 

Resources will continue to be developed in various formats, such as live webinars, on demand videos and recorded round table sessions with internal and external experts. We welcome anyone to suggest topics for which they’d like to see more resources and training opportunities. Have an idea for a topic or training session? Make a suggestion here!


2021 Easterseals Training Series

To support the refresh of the Easterseals brand, we are offering a series of training sessions to help provide resources and tools for both Affiliate marketing teams and the Easterseals Network at large. These sessions were curated based on feedback from the Affiliate Network. We encourage you to share these trainings with your staff, program managers, Board Members, volunteers, or any one you believe might make use of this information. Please continue to check back here for more sessions, as this page will be updated as more training dates are announced. All trainings will be recorded and provided for on-demand viewing.

 
[Upcoming webinars will be announced here soon!]


2021 Training Series Recordings

Video Content on a Shoestring Budget: Our brand study this year identified opportunities for our Network to better tell our story, and one way is through testimonials. Telling Easterseals stories through video, especially for social media, is crucial to building our brand. Through this session, Easterseals staff members, board members, volunteers and program leaders can learn how to create compelling video content to best showcase the impact of Easterseals’ work – led by marketing and public relations experts from our national PR firm, Change 4 Balance.View the Recording (Passcode: $0f*Bs$& ) and presentation.
 

Successful Social Media Campaigns: Joined by marketing experts in the Easterseals Affiliate Network, we will highlight successful Affiliate social media campaigns and learnings that everyone can use in their own markets. View the Recording (Passcode: 3T5&=v8&) and presentation.
 

Telling Our Story Through Media Placements: Earned media is one of the most effective ways to build our brand at the national and local levels. Marketing and public relations experts from our national PR firm, Change 4 Balance, as well as Craig Sharum, Director of Marketing for Easterseals Michigan, and Katie Harris, Director of Graphic Design and Communication at Easterseals Crossroads, talk about how they are creating and placing relevant media stories which deliver visibility for Easterseals services and advocacy.View the Recording (Passcode: e?VCLFZ5) and presentation.
 

Social Media Analytics: Learn the basics about how to read and utilize social media analytics, as well as best practices. View the Recording (Passcode: #&6zj6sj) and presentation.

 

Facebook Advertising: Joined by the Easterseals national’s digital fundraising agency MissionWired, we will go over Facebook advertising how-tos, best practices, and successes we’ve seen in national buys. View the Recording (Passcode: fn@62=w?) and presentation.

 

Social Media Basics for Facebook and Instagram: Joined by Tiernan Bertrand-Essington – a representative from Easterseals national’s PR agency Change for Balance, this session talks about how to set up an account, post content, and support Easterseals on Facebook and Instagram. We will go over best practices and insights on each platform. View the Recording (Passcode: zmc8x!%7) and presentation.

 

Social Media Basics for Twitter and LinkedIn: Joined by Tiernan Bertrand-Essington – a representative from Easterseals national’s PR agency Change for Balance, this session will talk about how to set up an account, post content, and support Easterseals on Twitter and LinkedIn. We will go over best practices and insights on each platform. View the Recording (Passcode: 2FQz3nT+) and presentation

 

Questions on social media marketing and best practices? Connect with Yolanda Green.

Analytics

Google Analytics, Part One (10 minute video)

Google Analytics Live Webinar (coming soon)

Questions on analytics? Connect with Sam Johnson.

Online Network and Website Updates

The Freshdesk Knowledge Base is an all access library of resources dedicated to solutions for Online Network websites. Since all of these resources are already offsite and organized, you can access the Knowledge Base here.

Questions about making updates to your website? Open a ticket on Freshdesk.