Shared Content Social Media Calendar

Together with the Digital Marketing Committee of the Brand Marketing Council, we’ve created a new opportunity for national and affiliate social media channels to interconnect through the content we share.  The thinking is if we’re all posting similar content on the same days, weeks, and months, our brand messaging and storytelling will be amplified across the digital landscape. Below, you’ll find the dates our affiliate committee members and national digital marketing team have identified as the best opportunities for our content to reach a broader audience.

Some things to note:

  • Month-long awareness campaigns are listed on the 1st of each month
  • Click on each event to see:
    • A short description detailing the awareness promotion
    • A hashtag to use across all channels
    • Sample posts

AUGUST THEMES: EARLY INTERVENTION / BACK TO SCHOOL

August 2018

Sun Mon Tue Wed Thu Fri Sat
1
  • Children’s Eye Health and Safety Month
  • Get ready for Kindergarten Month
2
3
4
5
  • Week 1: Social media Posts
6
  • International Assistance Dog Week
  • National Sisters Day
7
  • Purple Heart Day: National Email - Fundraising
8
9
10
11
12
  • Week 2: Social Media Posts
13
14
15
  • Thrive #InclusiveDisability Twitter Chat
16
17
  • National Non-profit day
18
19
  • World Photo Day
  • Week 3: Social Media Posts
20
21
22
23
  • National Email: Fundraising
24
25
26
  • National Dog Day
  • Week 4: Social media posts
27
28
29
30
31