Shared Content Social Media Calendar

Together with the Digital Marketing Committee of the Brand Marketing Council, we’ve created a new opportunity for national and affiliate social media channels to interconnect through the content we share.  The thinking is if we’re all posting similar content on the same days, weeks, and months, our brand messaging and storytelling will be amplified across the digital landscape. Below, you’ll find the dates our affiliate committee members and national digital marketing team have identified as the best opportunities for our content to reach a broader audience.

Some things to note:

  • Month-long awareness campaigns are listed on the 1st of each month
  • Click on each event to see:
    • A short description detailing the awareness promotion
    • A hashtag to use across all channels
    • Sample posts

DECEMBER THEME: END OF YEAR GIVING / HOLIDAYS

December 2018

Sun Mon Tue Wed Thu Fri Sat
1
  • Holiday Season
2
  • Special Education Day
3
  • International Day of Persons with Disabilities
4
  • Shared Email Campaign: 100th Anniversary Survey #1
5
6
  • Shared Email Campaign: Limited Match #1
7
  • Shared Email Campaign: Limited Match #2
8
9
10
11
  • Shared Email Campaign: 100th Anniversary Survey #2
12
13
14
15
16
17
  • Shared Email Campaign: Holiday Cards
18
19
20
  • Shared Email Campaign: End of Year #1
21
  • Shared Email Campaign: End of Year #2
22
23
24
25
26
27
  • Shared Email Campaign: End of Year #3
28
  • Shared Email Campaign: End of Year #4
29
  • Shared Email Campaign: End of Year #5
30
  • Shared Email Campaign: End of Year #6
31
  • Shared Email Campaign: End of Year #7