Shared Content Social Media Calendar

Description:October is often called disability awareness month but no official organization or entity has recognized it as such. However, there are several official disability awareness observances during this time:

- National Down Syndrome Awareness Month
- National Spina Bifida Awareness Month
- Rett Syndrome Awareness Month
- Dwarfism Awareness Month

Description:Held each October, National Disability Employment Awareness Month (NDEAM) is a national campaign that raises awareness about disability employment issues and celebrates the many and varied contributions of America's workers with disabilities. #DEAM / #DEAM2020 / #NDEAM

Description:October is Financial Planning Month, which serves as a useful, annual checkpoint to make sure you are on track to meet your long-term financial goals. You can use this time to learn about all of your options and prioritize your goals going into the New Year. 

 Be sure to promote Freddie Mac financial wellness resources during this time: https://www.easterseals.com/explore-resources/making-life-accessible/freddie-mac/  

Between 2017 and 2030, the number of persons aged 60 years or over is projected to grow by 46 per cent (from 962 million to 1.4 billion) globally outnumbering youth, as well as children under the age of 10. Moreover, this increase will be the greatest and most rapid in the developing world (A/RES/73/143). Population aging is poised to become one of the most significant social transformations of the 21st century. Older people have always played a significant role in society as leaders, caretakers and custodians of tradition. Yet they are also highly vulnerable, with many falling into poverty, becoming disabled or facing discrimination.

As health care improves, the population of older people is growing. Their needs are also growing, as are their contributions to the world. The International Day of Older Persons is an opportunity to highlight the important contributions that older people make to society and raise awareness of the opportunities and challenges of ageing in today’s world.

Every October, schools and organizations across the country join STOMP Out Bullying™ in observing National Bullying Prevention Month. The goal: encourage schools, communities and organizations to work together to stop bullying and cyberbullying and put an end to hatred and racism by increasing awareness of the prevalence and impact of all forms of bullying on all children of all ages.

This October, during Physical Therapy Month, honor your physical, occupational, and speech therapists, rehabilitation professionals, and other staff members for helping patients get stronger with every step.

This will be an extended deadline message. The message would explain that we have fallen short of our goal and that, as a result, we have extended the deadline to ensure we hit our goal.

World Smile Day first began with Harvey Ball, a commercial artist from Massachusetts, who designed the smiley face in 1963. Ball’s ultimate goal was to inspire the world to dedicate one day each year to smiling and performing kind acts in the community.

Description:Mental Illness Awareness Week was established in 1990 by the U.S. Congress in recognition of efforts by the National Alliance on Mental Illness to educate and increase awareness about mental illness. It takes place every year during the first full week of October.

Almost everybody has a favorite teacher, someone who went above and beyond to encourage you because they could see your potential. On October 5, take time to celebrate World Teachers’ Day — a global event launched by the United Nations Educational, Scientific and Cultural Organization (UNESCO) in 1994.

World Cerebral Palsy Day is observed annually on October 6. Managed by a group of nonprofit Cerebral Palsy (CP) organizations called the World Cerebral Palsy Initiative, the day raises awareness about CP and brings attention to the specific needs of those living with this complex physical condition.  

Streaming live on YouTube at 12pm CST/1pm EST.

World Mental Health Day is observed on 10 October every year, with the overall objective of raising awareness of mental health issues around the world and mobilizing efforts in support of mental health.  

To start the NDEAM campaign, we will send an engagement message that highlights the challenges people with disabilities face in the workplace. This message would
also feature a short one-question survey, in which we would ask people whether they think that everyone should be included in the workplace. After answering the one-question survey, people would be taken to a general priorities survey which would serve as a primer to the upsell.

The date is set aside to celebrate the achievements of people who are blind or visually impaired and the important symbol of blindness and tool of independence, the white cane.

In 2011, White Cane Safety Day was also named Blind Americans Equality Day by President Barack Obama.

This message will promote the Be Chief live event and will direct people to sign up for the
event. The focus of this message will be on sharing information about the event and details of how individuals can register to attend. For More: https://easterseals2.box.com/s/tax8rr9mvetqwuzhb97uvmivqex1k9hj

More info: https://secure.easterseals.com/site/Calendar?id=55751&view=Detail

As part of the Easterseals All-In campaign, we would like to have people sign a petition calling on CEOs and companies to do more for disability employment and inclusion. The email would link to a petition landing page where people would be asked to add their names and would then be redirected to a general priorities survey that would serve as a primer prior to a fundraising upsell.

More info: https://easterseals2.box.com/s/tax8rr9mvetqwuzhb97uvmivqex1k9hj

For this message, we would use a quiz format to educate people about some of the nuanced
challenges that people in the disability community face with employment. We would also
take this opportunity to highlight how Easterseals fills a need to address some of these challenges. The quiz itself would be followed by an upsell.

This message would share a story about a client who has benefited from Easterseals support and found employment. This would also serve as another opportunity to highlight
the specific programs and services that Easterseals offers to people with disabilities to help them in their search for employment. There would be a soft upsell at the end of the message encouraging people to donate so that Easterseals can continue to expand these critical services.