Shared Content Social Media Calendar

Together with the Digital Marketing Committee of the Brand Marketing Council, we’ve created a new opportunity for national and affiliate social media channels to interconnect through the content we share. The thinking is if we’re all posting similar content on the same days, weeks, and months, our brand messaging and storytelling will be amplified across the digital landscape. Below, you’ll find the dates our affiliate committee members and national digital marketing team have identified as the best opportunities for our content to reach a broader audience.

Some things to note:

Month-long awareness campaigns are listed on the 1st of each month
Click on each event to see:
- A short description detailing the awareness promotion
- A hashtag to use across all channels
- Sample posts

DECEMBER THEME: END OF YEAR GIVING / HOLIDAYS

	December 2018
Sun	Mon	Tue	Wed	Thu	Fri	Sat
						1 Holiday Season Holiday Season December 1, 2018 - January 1, 2019 December is associated with winter holidays, including Christmas and New Years. Content around family get togethers, gift ideas, and giving will be prevalent. See more details •
2 Special Education Day Special Education Day December 2, 2018 Special Education Day marks the anniversary of our nation’s first federal special education law which was signed by President Gerald Ford on December 2, 1975. This law is the Individuals with Disabilities Education Act (IDEA) See more details •	3 International Day of Persons with Disabilities International Day of Persons with Disabilities December 3, 2018 International Day of Persons with Disabilities is observed annually on December 3. Around the world this day focuses on the promotion of awareness relating to issues concerning the inclusion of persons with disabilities at home, work, school and all areas of society. See more details •	4 Shared Email Campaign: 100th Anniversary Survey #1 Shared Email Campaign: 100th Anniversary Survey #1 December 4, 2018 This is an engagement message that primes the list to get excited for the upcoming anniversary by inviting them to take a survey. See more details •	5	6 Shared Email Campaign: Limited Match #1 Shared Email Campaign: Limited Match #1 December 6, 2018 Draft language: "Right now we are kicking off our Holiday Giving Drive, but it ends tomorrow. We have set a goal to have X people donate before the weekend is over. In addition, our generous partners at Amway will be matching every gift, dollar for dollar. Help us hit our Holiday Giving Drive goal!" See more details •	7 Shared Email Campaign: Limited Match #2 Shared Email Campaign: Limited Match #2 December 7, 2018 Draft language: "Yesterday X people stepped up for our Holiday Giving Drive, but we are still $X short of our goal! Will you be our X+1 supporter right now and help us get one step closer to hitting our goal and helping children and adults with disabilities across the country? If you give $x before the midnight deadline, you have the opportunity to double your impact helping fund our vital programs for months to come." See more details •	8
9	10	11 Shared Email Campaign: 100th Anniversary Survey #2 Shared Email Campaign: 100th Anniversary Survey #2 December 11, 2018 This will be the second engagement message teasing the upcoming anniversary for Easterseals. We'll ask the list to take this last chance and give their input on priorities for the upcoming year. See more details •	12	13	14	15
16	17 Shared Email Campaign: Holiday Cards Shared Email Campaign: Holiday Cards December 17, 2018 This will have four holiday card images. The audience will be able to choose which card they want to share on Facebook. After someone shares a card on Facebook, they will be redirected to a donate page that has language thanking them for sharing a holiday card. See more details •	18	19	20 Shared Email Campaign: End of Year #1 Shared Email Campaign: End of Year #1 December 20, 2018 For the first message, we highlight how a gift can make a difference in the lives of people who rely on Easterseals' programs and services. We'd like to share some stories of recipients whose daily lives are affected – in big ways and small – by the list's generosity. See more details •	21 Shared Email Campaign: End of Year #2 Shared Email Campaign: End of Year #2 December 21, 2018 The second message will lean into holiday cheer and remind people that while they spend money on their loved ones, they can also impact others' lives. See more details •	22
23	24	25	26	27 Shared Email Campaign: End of Year #3 Shared Email Campaign: End of Year #3 December 27, 2018 Right after Christmas, we want to remind our donor list how critical they are by introducing a match and starting to message on "continuing Easterseals' programs and services into 2019 and beyond." Language will also include "what we raise this week determines what 2019 looks like." See more details •	28 Shared Email Campaign: End of Year #4 Shared Email Campaign: End of Year #4 December 28, 2018 Here we'll recognize the donors who have given and say we're depending on them to come through again. See more details •	29 Shared Email Campaign: End of Year #5 Shared Email Campaign: End of Year #5 December 29, 2018 In this message, we'll continue to play into the chance for non donors to make their first-ever gift before our most important deadline of the year. We'd also plan to lean heavily into the fact that this critical deadline is only two days away. See more details •
30 Shared Email Campaign: End of Year #6 Shared Email Campaign: End of Year #6 December 30, 2018 For the last two days of the year, we'll include three different vignettes of people Easterseals has helped, to show the impact of a gift going three times as far. See more details •	31 Shared Email Campaign: End of Year #7 Shared Email Campaign: End of Year #7 December 31, 2018 While still promoting the match, this email will focus heavily on the deadline at the end of the day, with only hours left to have their gift matched and the tax deadline approaching. See more details •

Shared Content Social Media Calendar

December 2018