Shared Content Social Media Calendar

Together with the Digital Marketing Committee of the Brand Marketing Council, we’ve created a new opportunity for national and affiliate social media channels to interconnect through the content we share.  The thinking is if we’re all posting similar content on the same days, weeks, and months, our brand messaging and storytelling will be amplified across the digital landscape. Below, you’ll find the dates our affiliate committee members and national digital marketing team have identified as the best opportunities for our content to reach a broader audience.

Key:
☆ = Online Network Email Sends
☐ = Dates mailings are sent to constituents

APRIL THEMES: Easterseals Anniversary Month, Autism Acceptance Month, Month of the Military Child, National Fair Housing Month, Financial Literacy Month


April 2021

Sun Mon Tue Wed Thu Fri Sat
1
  • ➡ Autism Acceptance Month
  • ➡ Easterseals Anniversary Month
  • ➡ Financial Literacy Month / National Fair Housing Month
  • ➡ Month of the Military Child
2
3
4
5
6
7
8
  • ☆Engagement Email: Call & Report Back Campaign
9
10
11
12
  • ‣‣ Week of the Young Child
  • ⫸ EVENT: Easterseals Virtual Camp - Spring Edition
13
  • ☆Engagement Email: Autism Acceptance Month Pledge
  • ☐ Direct Mail Send: Spring Renewal
14
15
  • • ASL Day
  • • Purple Up For Military Families
  • ☐ Direct Mail Send: Newly Acquired Mailing
16
17
18
19
  • ‣‣ National Volunteer Week
  • ☆Engagement Email: Giving Day Preview #1
20
  • ☆Engagement Email: Giving Day Preview #2
21
  • ☆Engagement Email: Giving Day Preview #3
22
  • • Easterseals National Day of Giving
  • ☆Fundraising Email: Giving Day Campaign #1, 2
23
  • ☆Fundraising Email: Giving Day Campaign #3
24
25
26
27
28
  • • International Guide Dog Day
  • • National Superhero Day
29
30