Shared Content Social Media Calendar

We’d like to send an engagement message checking in on how people are continuing to cope during the COVID-19 crisis. This message would acknowledge that times continue to be difficult, especially with the start of the school year approaching, and that Easterseals remains a resource for the disability community. This message would also contain references to results from the engagement survey sent in May as a way of illustrating that Easterseals is listening to the feedback provided.

here are currently 1.8 billion young people between the ages of 10 and 24 in the world. This is the largest youth population ever. However, more than half of all children and adolescents aged 6-14 lack basic reading and maths skills, despite the fact that the majority of them are attending school. This global learning crisis threatens to severely hamper progress towards the SDGs.

12 August was first designated International Youth Day by the UN General Assembly in 1999, and serves as an annual celebration of the role of young women and men as essential partners in change, and an opportunity to raise awareness of challenges and problems facing the world’s youth.

National Nonprofit Day will recognize the positive impact that nonprofit organizations have on our local communities and around the world.

This message will ask people to add their name to a petition to support children with disabilities and would highlight accessibility issues in schools.

Women suffragists picketing in front of the White house. The year 2020 will mark the 100^th anniversary of the 19^th Amendment: 100 years of women voting. Early suffragists spent years, and in some cases entire lifespans advocating for the right to vote.  

World Photography Day is an annual, worldwide celebration of the art, craft, science and history of photography. The next World Photography Day will take place on Wednesday, August 19th, 2020. Be sure to share your best photos on social media and tag using #WorldPhotographyDay.

This message will promote Make the First Five Count. The focus of this message will be informing people about the services Easterseals has available – with an emphasis on online screenings and virtual services during the pandemic – and will encourage people to visit the microsite and take the ASQ screening for their child.

This email will highlight how Easterseals staff are continuing to work tirelessly through the coronavirus pandemic – and how they have adapted to virtual service provision – to provide life-changing services to the disability community. The message will invite the list to sign a card thanking all Easterseals staff for the hard work they continue to do.

The first EOM message would be a short message establishing the deadline on July 31 and setting a goal of $6,500. We would detail how meeting the goal is crucial to ensuring that Easterseals can continue to provide its life-changing services during the current
crisis. In the message, we’d like to test using a group of donation buttons against using a single donate button to see if the former increases conversions.

The second EOM fundraising message would be a short kicker that stresses the deadline and goal. This message would feature a more personal appeal relaying that we’re still short of the goal and reminding the list how important every dollar is to those Easterseals serves.