Shared Content Social Media Calendar

Together with the Digital Marketing Committee of the Brand Marketing Council, we’ve created a new opportunity for national and affiliate social media channels to interconnect through the content we share.  The thinking is if we’re all posting similar content on the same days, weeks, and months, our brand messaging and storytelling will be amplified across the digital landscape. Below, you’ll find the dates our affiliate committee members and national digital marketing team have identified as the best opportunities for our content to reach a broader audience.

Some things to note:

  • Month-long awareness campaigns are listed on the 1st of each month
  • Click on each event to see:
    • A short description detailing the awareness promotion
    • A hashtag to use across all channels
    • Sample posts

OCTOBER THEME: DISABILITY EMPLOYMENT / AWARENESS

October 2018

Sun Mon Tue Wed Thu Fri Sat
1
  • (Unofficial) Disability Awareness Month
  • National Physical Therapy Month
  • ADHD Awareness Month
  • Disability Employment Awareness Month
  • Bullying Prevention Month
  • Global Diversity Awareness Month
  • Financial Planning Month
  • Healthy Lung Month
  • Week 1: Social Media Posts
2
3
4
5
  • World Smile Day
  • Shared Campaign Email: World Teacher Day
6
  • World Cerebral Palsy Day
7
  • Mental Illness Awareness Week
8
  • Week 2: Social Media Posts
9
10
  • World Mental Health Day
  • National Stop Bullying Day
11
12
13
14
15
  • Blind Americans Equality Day / White Cane Day
  • Week 3: Social Media Posts
16
  • Shared Campaign Email: DEAM #1
  • October Female Veteran Initiative Webinar
17
  • Thrive Event: #DontFearDisability Chat
18
19
20
21
22
  • Week 4: Social Media Posts
23
24
  • Shared Campaign Email: DEAM #2
25
  • Shared Campaign Email: DEAM #3
  • Thrive Event: A Quiet Place movie night
26
27
28
29
  • World Stroke Day
30
31
  • Halloween