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➡ Autism Acceptance Month
➡ Autism Acceptance Month
April 1, 2021 - April 30, 2021
April is Autism Acceptance Month. During Autism Acceptance Month, we focus on sharing positive, respectful, and accurate information about autism and autistic people.
Autism Acceptance Month promotes acceptance and celebration of autistic people as family members, friends, classmates, co-workers, and community members making valuable contributions to our world. Autism is a natural variation of the human experience, and we can all create a world which values, includes, and celebrates all kinds of minds.
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➡ Easterseals Anniversary Month
➡ Easterseals Anniversary Month
April 1, 2021 - April 30, 2021
We will celebrate the 101st Anniversary of Easterseals throughout the month, although the actual date of the anniversary is April 22nd.
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➡ Financial Literacy Month / National Fair Housing Month
➡ Financial Literacy Month / National Fair Housing Month
April 1, 2021 - April 30, 2021
Financial Literacy Month is a celebration and a challenge. It's a chance to reflect on the state of our personal finances and an opportunity to improve those finances, one step at a time.
National Fair Housing Month in April increases efforts to end housing discrimination and raises awareness of fair housing rights.
Easterseals shares resources from our national partner Freddie Mac on financial capability, housing and credit management. http://www.easterseals.com/freddiemac
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➡ Month of the Military Child
➡ Month of the Military Child
April 1, 2021 - April 30, 2021
April is designated as the Month of the Military Child; a time to honor the sacrifices made by military families worldwide, with an emphasis on the experience of the dependent children of military members serving at home and overseas.
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☆Engagement Email: Call & Report Back Campaign
☆Engagement Email: Call & Report Back Campaign
April 8, 2021
This message will thank supporters for their dedication to Easterseals. We will invite supporters to share their personal experience with Easterseals and its programming. We will collect personal stories of supporters and follow up next month with a share back of some the most inspiring quotes. This uplifting tone and message will serve as a primer for Giving Day later in the month.
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‣‣ Week of the Young Child
‣‣ Week of the Young Child
April 12, 2021 - April 16, 2021
The Week of the Young Child™ is an annual celebration sponsored by the National Association for the Education of Young Children (NAEYC).
The purpose of the Week of the Young Child™ is to focus public attention on the needs of young children and their families and to recognize the early childhood programs and services that meet those needs.
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⫸ EVENT: Easterseals Virtual Camp - Spring Edition
⫸ EVENT: Easterseals Virtual Camp - Spring Edition
April 12, 2021 - April 16, 2021
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☆Engagement Email: Autism Acceptance Month Pledge
☆Engagement Email: Autism Acceptance Month Pledge
April 13, 2021
For this message, we’ll invite the list to sign a pledge to show support for Autism Acceptance Month. The pledge will redirect to a short upsell survey that will highlight the work of Easterseals. This offers a great opportunity to share how Easterseals has been able to make a difference in people’s lives.
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☐ Direct Mail Send: Spring Renewal
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• ASL Day
• ASL Day
April 15, 2021
On April 15, 1817, the American School for the Deaf opened. That date is now marked every year by ASL Day. Today, around one million people use American Sign Language (ASL) as their main way to communicate, according to Communication Service for the Deaf.
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• Purple Up For Military Families
• Purple Up For Military Families
April 15, 2021
Military bases worldwide offer events and celebrations during April as part of the Month of the Military Child. From carnivals and festivals, to giveaways and freebies, family officials spend the month making military children feel special. Parents should check with their local base for details on the events in their area.
The Department of Defense Education Activity (DoDEA) wants students to wear purple on April 15 in celebration of the month and what they're calling "Purple Up" day.
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☐ Direct Mail Send: Newly Acquired Mailing
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‣‣ National Volunteer Week
‣‣ National Volunteer Week
April 19, 2021 - April 23, 2021
National Volunteer Week is an opportunity to celebrate the impact of volunteer service and the power of volunteers to tackle society’s greatest challenges, to build stronger communities and be a force that transforms the world. Each year, we shine a light on the people and causes that inspire us to serve, recognizing and thanking volunteers who lend their time, talent and voice to make a difference in their communities.
https://www.pointsoflight.org/nvw/
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☆Engagement Email: Giving Day Preview #1
☆Engagement Email: Giving Day Preview #1
April 19, 2021
This message will have a national ambassador as the signer and will highlight a story of advocacy for inclusion. This will help to prime the list, while also helping to further advance the missions of Easterseals to change the way the world defines and views disability.
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☆Engagement Email: Giving Day Preview #2
☆Engagement Email: Giving Day Preview #2
April 20, 2021
This message will have a national ambassador as the signer and will highlight a personal story about motivating women to overcome adversity.
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☆Engagement Email: Giving Day Preview #3
☆Engagement Email: Giving Day Preview #3
April 21, 2021
This message will have a national ambassador as the signer and will highlight their story.
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• Easterseals National Day of Giving
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☆Fundraising Email: Giving Day Campaign #1, 2
☆Fundraising Email: Giving Day Campaign #1, 2
April 22, 2021
This message will announce Giving Day and Easterseals' anniversary. It will detail how meeting our goal is critical to Easterseals being able to continue and expand services during the coronavirus pandemic and beyond. We will emphasize the importance of each donation by featuring a client story.
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☆Fundraising Email: Giving Day Campaign #3
☆Fundraising Email: Giving Day Campaign #3
April 23, 2021
This will be an extended deadline message. The message will explain that we have fallen short of our goal, and that, as a result, we have extended the deadline to ensure we hit our goal.
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• International Guide Dog Day
• International Guide Dog Day
April 28, 2021
A day to honor our loyal and loving guiding eye companions, the amazing work they do and their partners.
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• National Superhero Day
• National Superhero Day
April 28, 2021
This is a day to honor superheroes, both real and fictional.
Batman, Superman, Captain America, Wonder Woman, Iron Man, Hulk and Spiderman are just some of the superheroes whose names we recognize. Even though they are fictional, these superheroes are great role models for our children. They serve and protect while fighting evil.
Our real-life superheroes may not have super powers or wear capes, but they are also great role models who serve and protect while fighting evil. Military personnel, police officers and firefighters are just a few of the heroes who protect us on a daily basis.
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