Shared Content Social Media Calendar

Together with the Digital Marketing Committee of the Brand Marketing Council, we’ve created a new opportunity for national and affiliate social media channels to interconnect through the content we share. The thinking is if we’re all posting similar content on the same days, weeks, and months, our brand messaging and storytelling will be amplified across the digital landscape. Below, you’ll find the dates our affiliate committee members and national digital marketing team have identified as the best opportunities for our content to reach a broader audience.

Some things to note:

Month-long awareness campaigns are listed on the 1st of each month
Click on each event to see:
- A short description detailing the awareness promotion
- A hashtag to use across all channels
- Sample posts

FEBRUARY THEME: LOVE AND RELATIONSHIPS

	February 2019
Sun	Mon	Tue	Wed	Thu	Fri	Sat
					1 National Engagement Email: Black History Month National Engagement Email: Black History Month February 1, 2019 We plan to send out an engagement message coming from CEO Angela Williams to touch on the overlap between Easterseals’ message of inclusion and Black History Month. See more details •	2
3	4	5	6	7	8	9
10	11	12	13	14 Shared Email Campaign: Valentine's Day Shared Email Campaign: Valentine's Day February 14, 2019 This message will include two social shareable cards featuring art made by children at Easterseals’ development centers. The audience will be able to share the card they choose on Facebook. This message will include an upsell. See more details •	15	16
17	18	19	20	21	22	23
24	25 Shared Email Campaign: Easterseals 100 Supporters 1 Shared Email Campaign: Easterseals 100 Supporters 1 February 25, 2019 We will invite the list to become supporters on the 100th Anniversary of Easterseals. We’ll use this campaign to include messaging of “All Abilities. Limitless Possibilities.” and working toward a future where everyone is 100% included and 100% empowered. We are planning a two-message series asking people to join Easterseals by making a gift to support this new phase of Easterseals’ work with the disability community. These messages will feature versioning to maximize the chance of converting new prospects and converting donors into recurring donors. See more details •	26 E-News E-News February 26, 2019 See more details •	27	28 Shared Email Campaign: Easterseals 100 Supporters 2 Shared Email Campaign: Easterseals 100 Supporters 2 February 28, 2019 We will invite the list to become supporters on the 100th Anniversary of Easterseals. We’ll use this campaign to include messaging of “All Abilities. Limitless Possibilities.” and working toward a future where everyone is 100% included and 100% empowered. We are planning a two-message series asking people to join Easterseals by making a gift to support this new phase of Easterseals’ work with the disability community. These messages will feature versioning to maximize the chance of converting new prospects and converting donors into recurring donors. See more details •

Shared Content Social Media Calendar

February 2019