Shared Content Social Media Calendar

Together with the Digital Marketing Committee of the Brand Marketing Council, we’ve created a new opportunity for national and affiliate social media channels to interconnect through the content we share.  The thinking is if we’re all posting similar content on the same days, weeks, and months, our brand messaging and storytelling will be amplified across the digital landscape. Below, you’ll find the dates our affiliate committee members and national digital marketing team have identified as the best opportunities for our content to reach a broader audience.

Key:
☆ = Online Network Email Sends
☐ = Dates mailings are sent to constituents

SEPTEMBER THEMES: Easterseals’ Impact and Services


September 2021

Sun Mon Tue Wed Thu Fri Sat
1
  • ➡ National Service Dog / Guide Dog Month
  • ➡ World Alzheimer's Month
2
3
4
5
  • • International Charity Day (United Nations)
6
7
8
  • ☆Engagement Email: Pack a Backpack Follow Up
  • ☐ Direct Mail Send: Calendar Follow Up
9
10
11
12
  • • Grandparents Day
13
  • ‣‣ Direct Support Professionals Recognition Week
14
  • ☆Engagement Email: Disability Support Pledge
15
  • ☐ Direct Mail Send: Newly Acquired Mailing
16
17
  • ☆Engagement Email: Sign the Card for DSP
  • ☐ Direct Mail Send: Mid Level
18
19
20
  • ☆Engagement Email: Client Stories
21
22
23
  • ☆Engagement Email: [Forward of Top Engagement Message]
24
25
26
27
  • ☆Fundraising Email: EOQ Announcement
  • ☐ Direct Mail Send: Calendar Acquisition Phase 5
28
  • • National Voter Registration Day
29
  • ☆Fundraising Email: EOQ #1
30
  • ☆Fundraising Email: EOQ #2
  • ☐ Direct Mail Send: Membership