Shared Content Social Media Calendar

Together with the Digital Marketing Committee of the Brand Marketing Council, we’ve created a new opportunity for national and affiliate social media channels to interconnect through the content we share.  The thinking is if we’re all posting similar content on the same days, weeks, and months, our brand messaging and storytelling will be amplified across the digital landscape. Below, you’ll find the dates our affiliate committee members and national digital marketing team have identified as the best opportunities for our content to reach a broader audience.

Key:
☆ = Online Network Email Sends
☐ = Dates mailings are sent to constituents

AUGUST THEME: Early Education, Make the First Five Count


August 2020

Sun Mon Tue Wed Thu Fri Sat
1
2
  • International Assistance Dog Week
3
  • ☐ Direct Mail Send: Calendar Acquisition #3
4
5
6
7
8
9
10
11
  • ☆Engagement Email: Supporter Check-In Survey
12
  • Youth Day (United Nations)
13
14
15
16
17
  • National Nonprofit Day
  • ☐ Direct Mail Send: Calendar Donor
  • ☆Engagement Email: Accessibility Petition
18
  • 100th Anniversary of Women’s Right to Vote
19
  • World Photo Day
20
21
  • ☆Engagement Email: Make the First Five Count
22
23
24
25
26
  • ☆Engagement Email: Thank an Easterseals Worker
27
28
  • ☆Engagement Email: Census 2020
29
30
  • ☆Fundraising Email: End of Month #1
31
  • ☆Fundraising Email: End of Month #2