Shared Content Social Media Calendar

Together with the Digital Marketing Committee of the Brand Marketing Council, we’ve created a new opportunity for national and affiliate social media channels to interconnect through the content we share. The thinking is if we’re all posting similar content on the same days, weeks, and months, our brand messaging and storytelling will be amplified across the digital landscape. Below, you’ll find the dates our affiliate committee members and national digital marketing team have identified as the best opportunities for our content to reach a broader audience.

NOVEMBER THEME: Appreciation for our veterans and caregivers.
Monthly Observances: National Family Caregivers Month Military Family Appreciation Month

	January 2020
Sun	Mon	Tue	Wed	Thu	Fri	Sat
			1 ☆Engagement Email: Thank You ☆Engagement Email: Thank You January 1, 2020 This is a thank-you message, showing the impact of this community and closing the loop with them from the EOY messages. We'll talk about how we were able to accomplish the goal together as a community. We are also sharing our “Top Moments” video as the main call to action. See more details •	2	3	4 World Braille Day World Braille Day January 4, 2020 See more details •
5	6	7	8	9	10	11
12	13	14 ☆Engagement Email: Impact Report Quiz ☆Engagement Email: Impact Report Quiz January 14, 2020 The message will encourage people to see how much they know about Easterseals’ work in 2019 by taking the quiz. The quiz will highlight the reach Easterseals has had through statistics from the impact report. We’ll include questions about how many states and communities Easterseals serves, along with questions about the different services offered by Easterseals. We believe this will both offer an opportunity to emphasize the importance of our work to existing supporters and to drive strong engagement. We think it’s possible that the impact-focused nature of the quiz may help us to see a higher upsell rate as well. See more details •	15	16	17	18
19	20 Martin Luther King Day Martin Luther King Day January 20, 2020 See more details •	21	22	23 ☆Engagement Email: Donor Survey ☆Engagement Email: Donor Survey January 23, 2020 For online donors: This survey will be used to find out more about our donor base. We will tailor the questions in the survey to accomplish our goal of learning more about what motivates people to donate to Easterseals. For prospects: We will send them a survey to ask for their input on plans and priorities for the rest of the year. We will encourage people to share their ideas before the deadline and make sure their voices are heard. See more details •	24	25
26	27	28 ☆ENews ☆ENews January 28, 2020 See more details •	29	30	31

Shared Content Social Media Calendar

January 2020