Shared Content Social Media Calendar

Together with the Digital Marketing Committee of the Brand Marketing Council, we’ve created a new opportunity for national and affiliate social media channels to interconnect through the content we share. The thinking is if we’re all posting similar content on the same days, weeks, and months, our brand messaging and storytelling will be amplified across the digital landscape. Below, you’ll find the dates our affiliate committee members and national digital marketing team have identified as the best opportunities for our content to reach a broader audience.

Key:
☆ = Online Network Email Sends
☐ = Dates mailings are sent to constituents

JUNE THEMES: Accessibility, Travel, Recreation Services (View all June Social Media Content)

	July 2022
Sun	Mon	Tue	Wed	Thu	Fri	Sat
					1 ☆Fundraising Email: EOQ Partnership Drive Missed Goal ☆Fundraising Email: EOQ Partnership Drive Missed Goal July 1, 2022 This will be an extended deadline message. The message would explain that we have fallen short of our goal and extended the deadline to ensure we reach it. See more details •	2
3	4	5	6	7	8	9
10	11	12 ☆Engagement Email: ADA Anniversary Announcement ☆Engagement Email: ADA Anniversary Announcement July 12, 2022 Ahead of the actual ADA Anniversary, this campaign is designed to educate our audience about the history of the ADA and how it relates to the Easterseals’ mission. See more details •	13	14 ☆Engagement Email: ADA Petition ☆Engagement Email: ADA Petition July 14, 2022 In honor of the ADA Anniversary, we will send out a petition message that will ask the community to support the ADA. These petition-style messages have been very successful in the past as they allow the audience to serve as advocates for the Easterseals mission. See more details •	15 ☐ Telemarketing: Spring Telemarketing Ends ☐ Telemarketing: Spring Telemarketing Ends July 15, 2022 See more details •	16
17	18 ☐ Direct Mail Send: Fall Prospect ☐ Direct Mail Send: Fall Prospect July 18, 2022 Thisis an acquisition package which targets Lapsed and Acquisition names. Thepackage is similar to our Seal Prospect package: it includes some Seal stamps,occasion stickers, and a value book as front-end premiums, and also includes aback-end premium offer for our 2022 blanket. See more details •	19 ☆Engagement Email: Click Through Journey ☆Engagement Email: Click Through Journey July 19, 2022 In honor of the ADA Anniversary, we will send out a message that invite the community on a 'click through journey' in honor of the ADA Anniversary. Just like pledge-style messages, this will lead supporters to an upsell opportunity after an engagement funnel. See more details •	20 ☐ Direct Mail Send: July Fund ☐ Direct Mail Send: July Fund July 20, 2022 This package mails to donors and includes a letter, someoccasion stickers, and a sheet of name labels. See more details •	21 ☆Engagement Email: [limited audience] ADA Anniversary Awareness ☆Engagement Email: [limited audience] ADA Anniversary Awareness July 21, 2022 This campaign is designed for people who are new to the Easterseals community and will educate them further on the importance of the ADA. See more details •	22	23
24	25 ☆Fundraising Email: ADA Anniversary Fundraiser Preview ☆Fundraising Email: ADA Anniversary Fundraiser Preview July 25, 2022 With the ADA Anniversary on July 26, the day before is a great moment to preview the anniversary and announce the fundraising goal we’ve set to honor the anniversary and continue its legacy. This series of fundraiser emails will feature the Easterseals PSA video featuring Nicole Lynn Evans. See more details •	26 • Americans With Disabilities Act Anniversary • Americans With Disabilities Act Anniversary July 26, 2022 Throughout the year, celebrate 32 years of progress in access & inclusion — Americans with Disabilities Act (ADA) and ADA Anniversary (July 26). https://www.adaanniversary.org/ See more details ☆Fundraising Emails: ADA Anniversary Fundraiser #1, 2, 3 ☆Fundraising Emails: ADA Anniversary Fundraiser #1, 2, 3 July 26, 2022 AM: July 26 is the 32nd Anniversary of the ADA, and it’s a perfect time to honor the importance of the ADA and its connection to Easterseals’ mission. PM: This afternoon message will serve as a reminder of the ADA Anniversary and give the audience a chance to contribute to the goal we’ve set to honor the ADA and continue its work for the Easterseals community. PM: This evening message will serve as a reminderof the ADA Anniversary and give the audience one last chance to contribute to the ADA Anniversary fundraising goal. See more details • •	27 ☆Fundraising Email: ADA Anniversary Missed Goal ☆Fundraising Email: ADA Anniversary Missed Goal July 27, 2022 This day-after message will announce the deadline extension of the campaign. We have seen deadline extension messaging be among the greatest drivers for a campaign’s success. See more details •	28	29 ☆E-News ☆E-News July 29, 2022 See more details •	30 • International Friendship Day (United Nations) • International Friendship Day (United Nations) July 30, 2022 Our world faces many challenges, crises and forces of division — such as poverty, violence, and human rights abuses — among many others — that undermine peace, security, development and social harmony among the world's peoples. To confront those crises and challenges, their root causes must be addressed by promoting and defending a shared spirit of human solidarity that takes many forms — the simplest of which is friendship. Through friendship — by accumulating bonds of camaraderie and developing strong ties of trust — we can contribute to the fundamental shifts that are urgently needed to achieve lasting stability, weave a safety net that will protect us all, and generate passion for a better world where all are united for the greater good. https://www.un.org/en/events/friendshipday/ See more details •
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Shared Content Social Media Calendar

July 2022

https://www.un.org/en/events/friendshipday/