Shared Content Social Media Calendar

Together with the Digital Marketing Committee of the Brand Marketing Council, we’ve created a new opportunity for national and affiliate social media channels to interconnect through the content we share. The thinking is if we’re all posting similar content on the same days, weeks, and months, our brand messaging and storytelling will be amplified across the digital landscape. Below, you’ll find the dates our affiliate committee members and national digital marketing team have identified as the best opportunities for our content to reach a broader audience.

Some things to note:

Month-long awareness campaigns are listed on the 1st of each month
Click on each event to see:
- A short description detailing the awareness promotion
- A hashtag to use across all channels
- Sample posts

OCTOBER THEME: DISABILITY EMPLOYMENT / AWARENESS

	October 2018
Sun	Mon	Tue	Wed	Thu	Fri	Sat
	1 (Unofficial) Disability Awareness Month (Unofficial) Disability Awareness Month October 1, 2018 - October 31, 2018 October is a month where there are a lot of awareness observances around disability. Some of those are listed below. It is also Disability Employment Awareness month and many individuals and groups use this time to generally observe “disability awareness Month” but there is no official source or statement deeming this month as such. That said, if it makes sense for your affiliate given all of the activities around disability going on in the social space, please proceed. National Down Syndrome Awareness Month- Down Syndrome Awareness Month is an annual designation observed in October. Use #DownSyndromeAwarenessMonth to post on social media. Spina Bifida Awareness Month- National Spina Bifida Awareness Month is an annual designation observed in October. Use #SpinaBifidaAwarenessMonth to post on social media. Rhett Syndrome Awareness Month- Rhett Syndrome Awareness Month is an annual designation observed in October. Use #RhettSyndromeAwarenessMonth to post on social media. Dwarfism Awareness Month See more details National Physical Therapy Month National Physical Therapy Month October 1, 2018 - October 31, 2018 National Physical Therapy Month- The American Physical Therapy Association uses the month to celebrate the impact of physical therapists and physical therapist assistants. Use #PhysicalTherapyMonth to post on social media. See more details ADHD Awareness Month ADHD Awareness Month October 1, 2018 - October 31, 2018 Celebrate ADHD Awareness Month each October to improve the lives of the 17 million children and adults in the United State living with ADHD, their family members, teachers, and professionals working with them. The theme this year is Setting the Record Straight. Armed with recent information about ADHD and research-supported practices, life can be better for you and those you know with ADHD. Social Media Post: Did you know that it is #ADHD Awareness Month? Students with ADHD (as well as #autism, #anxiety and more) might find this fidget helpful! http://bit.ly/2P6ERm1 See more details Disability Employment Awareness Month Disability Employment Awareness Month October 1, 2018 - October 31, 2018 National Disability Employment Awareness Month - Held every October, NDEAM is a fitting time to educate about disability employment issues and celebrate the many and varied contributions of America’s workers with disabilities. The 2018 NDEAM theme will be “America’s Workforce: Empowering All.” Use hashtags #NDEAM, #DEAM18 Facebook Posts: During Disability Employment Awareness Month, you’ll hear a lot about inclusion, workplace accessibility and equal opportunity. But what about transportation? Public transportation options are an important part of a person's path to employment. http://bit.ly/2Hx8zx2 "It took me two and a half years to find a job as a teacher. Mostly because of my #disability, my cerebral palsy and speech impediment,” #NDEAM http://bit.ly/2gShVId Twitter Posts: #Employers can take action this #NDEAM by evaluating their business and ensuring their business is inclusive for employees with #disabilities. But where do you start? Here are recruitment strategies you can implement right now: http://bit.ly/2dMwfPL #entrepreneurs I waited to disclose my #disability. Here’s what happened. http://bit.ly/2P8Pchx #NDEAM18 October is #Disability Employment Awareness Month (#DEAM18)! We support people with disabilities find meaningful employment and work with employers to create more inclusive workplaces. http://bit.ly/2eD8r0D Can you name companies that are inclusive of people with #disabilities? Reply with a shout out! #DEAM18 See more details Bullying Prevention Month Bullying Prevention Month October 1, 2018 - October 31, 2018 National Bullying Prevention Month- Take a stand against bullying. Spread the word about the negative effects bullying can and has caused. Use #BullyingPreventionMonth to post on social media Social Posts: What advice would you give someone that is dealing with cyber bullying? Karin has been there. Coming out of that experience, she is stronger than ever and she has this to say to young kids with disabilities. http://bit.ly/2xWqkTI #BullyingPreventionMonth It’s #BullyingPreventionMonth and we are here to tell you ‘don’t let bullies take away a part of who you are’: http://bit.ly/2y00uxQ See more details Global Diversity Awareness Month Global Diversity Awareness Month October 1, 2018 - October 31, 2018 We live in a multicultural society, and embracing the values of various cultures only strengthens our understanding and appreciation of the world. This October, celebrate Global Diversity Awareness Month and pay tribute to the diverse minds and beliefs held by all cultures around the world. Open your mind to new views and ideas, appreciate cultural differences, and enjoy a fresh perspective you may have been missing. It helps you become a true citizen of the world. See more details Financial Planning Month Financial Planning Month October 1, 2018 - October 31, 2018 Financial Planning Month - Work on your financial plan and use #FinancialPlanningMonth to post on social media. Social Media Post: People with #disabilities, take advantage of #FinancialPlanningMonth. This free on-demand webinar helps people with #disabilities, #caregivers and #veterans better manage their finances. Watch now: http://bit.ly/2m8KwLk Take on #FinancialPlanningMonth! Reduce debt and take hold of your everyday finances with this free on-demand webinar for people with disabilities, their families, and vets. http://bit.ly/2m8KwLk4 See more details Healthy Lung Month Healthy Lung Month October 1, 2018 - October 31, 2018 October is Healthy Lung Month. Tobacco use continues to be the leading cause of preventable disease and death in the United States. Smoking can attribute to and exacerbate heart disease, stroke, lung disease, cancer, diabetes, hypertension, osteoporosis, macular degeneration, abdominal aortic aneurysm, and cataracts. Smoking harms nearly every organ of the body and generally diminishes the health of smokers. Facebook Post: The tobacco industry spends billions of dollars each year, and much of that funding is devoted to marketing e-cigarettes to youth. Join us this #HealthyLungMonth ensuring children with and without #disabilities have a healthy future. http://bit.ly/1X4qG0r Twitter Post: Children are the target population for tobacco companies. Join us this #healthylungmonth in ensuring kids and adults with #disabilities are healthy and #tobaccofree: http://bit.ly/1X4qG0r See more details Week 1: Social Media Posts Week 1: Social Media Posts October 1, 2018 Facebook It’s Disability Employment Awareness Month! Kelley overcame adversity and discrimination to land her dream job. Now she “uses her own experiences to push her students to work towards their own goals.” http://bit.ly/2yJRSL1 Today, we want to recognize the hard workers in our #SCSEP program. “I enrolled in SCSEP because I was a disabled Army veteran in my early seventies and, despite my extensive work experience and education, I didn’t believe there was anything out there for me or anyone my age in relation to returning to the labor force.” http://bit.ly/2P0Ydcx The tobacco industry spends billions of dollars each year, and much of that funding is devoted to marketing e-cigarettes to youth. Join us this #HealthyLungMonth ensuring children with and without #disabilities have a healthy future. http://bit.ly/1X4qG0r During Disability Employment Awareness Month, you’ll hear a lot about inclusion, workplace accessibility and equal opportunity. But what about transportation? Public transportation options are an important part of a person's path to employment. http://bit.ly/2Hx8zx2 This #MentalIllnessAwarenessWeek, check in with the people you love. “We need to look out for our friends, family, and the people we encounter in our daily lives.” http://bit.ly/2HvG3vr Twitter Children are the target population for tobacco companies. Join us this #healthylungmonth in ensuring kids and adults with #disabilities are healthy and #tobaccofree: http://bit.ly/1X4qG0r Did you know that it is #ADHD Awareness Month? Students with ADHD (as well as #autism, # anxiety and more) might find this fidget helpful! http://bit.ly/2P6ERm1 #Employers can take action this #NDEAM by evaluating their business and ensuring their business is inclusive for employees with #disabilities. But where do you start? Here are recruitment strategies you can implement right now: http://bit.ly/2dMwfPL #entrepreneurs I waited to disclose my #disability. Here’s what happened. http://bit.ly/2P8Pchx #NDEAM18 People with #disabilities, take advantage of #FinancialPlanningMonth. This free on-demand webinar helps people with #disabilities, #caregivers and #veterans better manage their finances. Watch now: http://bit.ly/2m8KwLk See more details • • • • • • • • •	2	3	4	5 World Smile Day World Smile Day October 5, 2018 World Smile Day is celebrated on the first Friday in the month of October every year. Show the world a big smile and use #WorldSmileDay to post on social media. See more details Shared Campaign Email: World Teacher Day Shared Campaign Email: World Teacher Day October 5, 2018 We will share a story of a teacher in honor of World Teacher Day, then offer the audience three things they can do that day: • Sign the card thanking teachers nationwide • Share a story about your favorite teacher. • Thank a teacher you know, in person, on Facebook, or however you can. There will be an opportunity to donate at the end of the engagement experience. We will also share this activity on social media. See more details • •	6 World Cerebral Palsy Day World Cerebral Palsy Day October 6, 2018 Cerebral Palsy Day is an social movement and a day to celebrate and affirm the lives of the 17 million people living with cerebral palsy. The project was launched in 2012 by Cerebral Palsy Alliance and United Cerebral Palsy. Social Post: Today is World Cerebral Palsy Day! In what ways can we advance inclusion for people with disabilities, including people with CP? William Volkmann shares his experience using both a walker and a wheelchair, living with cerebral palsy. http://bit.ly/2BYDBi9 See more details •
7 Mental Illness Awareness Week Mental Illness Awareness Week October 7, 2018 - October 13, 2018 World Mental Health Day is observed annually on October 10. This is a day for mental health education and awareness. Knowing what to say or what not to say to someone can go a long way toward helping to ensure their mental health. Post on social media using #WorldMentalHealthDay Facebook Post: This #MentalIllnessAwarenessWeek, check in with the people you love. “We need to look out for our friends, family, and the people we encounter in our daily lives.” http://bit.ly/2HvG3vr See more details •	8 Week 2: Social Media Posts Week 2: Social Media Posts October 8, 2018 Facebook It’s #FinancialPlanningMonth! What are your financial goals? This free on demand webinar, created specifically for families and individuals living with disability, provides tools and resources to improve credit, manage day to day finances, and more. http://bit.ly/2m8KwLk You may know about our employment training services, but did you know some Easterseals locations have small businesses that employ people with disabilities? See how they provide a strong start towards career goals. http://bit.ly/2MUQb7f #DisabilityEmploymentAwarenessMonth Beth went to talk to third graders about what it is like to be #blind. Here is what these kids wanted to know. http://bit.ly/2xZaJ5I #WhiteCaneDay #WhiteCaneDay celebrates the achievements of people who are blind or visually impaired. We love these excellent points about why there are advantages to blindness! http://bit.ly/2xWEfce What advice would you give someone that is dealing with cyber bullying? Karin has been there. Coming out of that experience, she is stronger than ever and she has this to say to young kids with disabilities. http://bit.ly/2xWqkTI #StopBullying For #WorldMentalHealthDay, it's about time we end the stigma. http://bit.ly/2rDuoDS Twitter Free webinar for #WomenVeterans – learn about the importance of #selfcare and how it can impact overall wellness and bring about healthy relationships. Register today: http://bit.ly/2P8RRb0 October is #Disability Employment Awareness Month (#DEAM18)! We support people with disabilities find meaningful employment and work with employers to create more inclusive workplaces. http://bit.ly/2eD8r0D Can you name companies that are inclusive of people with #disabilities? Reply with a shout out! #DEAM18 It’s #WhiteCaneDay. It’s also #disability employment awareness month. This blog asks “Do I tell a prospective employer I’m #blind before an interview?” http://bit.ly/2xWwCTk #DEAM 7 advantages of being #blind: http://bit.ly/2xWEfce It’s #BullyingPreventionMonth and we are here to tell you ‘don’t let bullies take away a part of who you are’: http://bit.ly/2y00uxQ See more details •	9	10 World Mental Health Day World Mental Health Day October 10, 2018 World Mental Health Day (10 October) is a day for global mental health education, awareness and advocacy against social stigma. It was first celebrated in 1992 at the initiative of the World Federation for Mental Health, a global mental health organization with members and contacts in more than 150 countries. Social Post: For #WorldMentalHealthDay, it's about time we end the stigma. http://bit.ly/2rDuoDS See more details National Stop Bullying Day National Stop Bullying Day October 10, 2018 National Stop Bullying Day, which is referred to by some as “Unity Day” is observed annually on the second Wednesday in October this annual designation is designed to bring awareness of the need to stand up against and put an end to bullying. Use #NationalStopBullyingDay to post on social media. Inform yourself about the dangers of bullying. Social Post: What advice would you give someone that is dealing with cyber bullying? Karin has been there. Coming out of that experience, she is stronger than ever and she has this to say to young kids with disabilities. http://bit.ly/2xWqkTI #StopBullying See more details • •	11	12	13
14	15 Blind Americans Equality Day / White Cane Day Blind Americans Equality Day / White Cane Day October 15, 2018 White Cane Safety Day is a national observance in the United States, celebrated on October 15 of each year since 1964. The date is set aside to celebrate the achievements of people who are blind or visually impaired and the important symbol of blindness and tool of independence, the white cane. Facebook Post: Beth went to talk to third graders about what it is like to be #blind. Here is what these kids wanted to know. http://bit.ly/2xZaJ5I #WhiteCaneDay #WhiteCaneDay celebrates the achievements of people who are blind or visually impaired. We love these excellent points about why there are advantages to blindness! http://bit.ly/2xWEfce Twitter Post: It’s #WhiteCaneDay. It’s also #disability employment awareness month. This blog asks “Do I tell a prospective employer I’m #blind before an interview?” http://bit.ly/2xWwCTk #DEAM See more details Week 3: Social Media Posts Week 3: Social Media Posts October 15, 2018 Facebook The theme for Disability Employment Awareness Month is “America’s Workforce: Empowering All.” How can we take steps to truly empower all? Easterseals CEO Angela Williams asks tough questions of our society. http://bit.ly/2QbJ9Jb E-cigarette use among high school students increased by 900 percent” –lung.org. Take the first step in ensuring your kids live healthy lives by setting the example for #HealthyLungMonth. Quit the habit with us: http://bit.ly/1X4qG0r Take part in sensory-friendly and inclusive #Halloween traditions this year! Here are some ideas. http://bit.ly/2gCaMvB Take on #FinancialPlanningMonth! Reduce debt and take hold of your everyday finances with this free on-demand webinar for people with disabilities, their families, and vets. http://bit.ly/2m8KwLk4 What is it like raising a bilingual child with a disability? Here’s Maria and little Tomi’s story. #DownSyndromeAwarenessMonth http://bit.ly/2y0Xp0N Twitter Start talking to your child early about smoking. They are the target demographic for tobacco companies and are likely to start smoking at age 11. http://bit.ly/1X4qG0r #HealthyLungMonth Loud noises & uncomfortable costumes aren’t for everyone. #Halloween alternatives for kids with #autism: http://bit.ly/2gCaMvB It’s #SpinaBifida Awareness Month! Did you know early intervention is essential in helping children with spina bifida prepare for school? Understanding spina bifida: http://bit.ly/2bgb6jU How #SCSEP helped an army #vet with a #disability and community leader build his business plan: http://bit.ly/2P0Ydcx #NDEAM See more details • •	16 Shared Campaign Email: DEAM #1 Shared Campaign Email: DEAM #1 October 16, 2018 We will share three statistics below about the disparity in employment rate for people with and without disabilities. We will then ask for a donation in order to support Easterseals services, including disability employment services. • The unemployment rate for people with disabilities is two times higher than that of people without disabilities. • In 2017, 18.7 percent of people age 16 and older with a disability were employed. That compares with 65.7 percent of people without a disability. • More workers with a disability work in education and health services than any other industry. See more details October Female Veteran Initiative Webinar October Female Veteran Initiative Webinar October 16, 2018 Easterseals will be hosting a webinar on Tuesday, October 16th featuring Tajia Haynes, LMSW, Clinical Supervisor at Easterseals New York. Designed for women veterans, their families and professionals providing support, the topic is: “Fostering Wellness for Women Veterans: The Importance of Self-Care & Healthy Relationships.” Register at easterseals.com/selfcare for this webinar. See more details • •	17 Thrive Event: #DontFearDisability Chat Thrive Event: #DontFearDisability Chat October 17, 2018 A Twitter chat reflecting on disability in horror fiction. Join us October 17th at 7pm EST! https://docs.google.com/document/d/1R4NSEJsfnqK60nFay_LLYVZlpSvve7t2wqjeAeBYf5s/edit See more details •	18	19	20
21	22 Week 4: Social Media Posts Week 4: Social Media Posts October 22, 2018 Facebook Jalea was born with spina bifida and hydrocephalus. Doctors told her mom that she may not be able to walk independently. See how early intervention supported her development. http://bit.ly/1W0k9mM #SpinaBifidaAwarenessMonth "It took me two and a half years to find a job as a teacher. Mostly because of my #disability, my cerebral palsy and speech impediment,” #NDEAM http://bit.ly/2gShVId Ready for #Halloween? If your child with autism hasn’t picked a costume yet, here are some helpful tips for any last minute planning. http://bit.ly/2gShVId Twitter These small businesses at Easterseals are helping people with #disabilities prepare for the workforce http://bit.ly/2MUQb7f #DEAM18 October went by so fast! Ready for #Halloween? Here are some costume hunting ideas for kids with #disabilities: http://bit.ly/2O3gBVw What's your favorite kid #Halloween movie? You can use it as a Trick-Or-Treat alternative for kids with #autism. http://owl.li/SOMxv See more details •	23	24 Shared Campaign Email: DEAM #2 Shared Campaign Email: DEAM #2 October 24, 2018 To begin the two-part fundraising series for National Disability Employment Awareness Month, we will send a message that explains exactly how Easterseals’ programs help people with disabilities gain employment. We will capitalize on this awareness moment by asking people to send their support to keep these employment programs running. See more details •	25 Shared Campaign Email: DEAM #3 Shared Campaign Email: DEAM #3 October 25, 2018 This is a tactical follow-up message to the 10/24 send, with language versioned to both acknowledge anyone who did donate and to mention that we still haven’t heard from those who did not donate. See more details Thrive Event: A Quiet Place movie night Thrive Event: A Quiet Place movie night October 25, 2018 A Quiet Place movie night, October 25th at 8pm EST, in partnership with #ChronicLoaf. More info coming soon. See more details • •	26	27
28	29 World Stroke Day World Stroke Day October 29, 2018 World Stroke Day is observed on October 29 to underscore the serious nature and high rates of stroke, raise awareness of the prevention and treatment of the condition, and ensure better care and support for survivors See more details •	30	31 Halloween Halloween October 31, 2018 On October 31st ghouls and goblins, creatures and strange folk come creeping about the neighborhood seeking favors over trickery. This holiday tradition has become known as Halloween. Use #Halloween to post on social media. Please share costume party photos! If you would like for national to share your photos on Halloween day, please email Yolanda Green (ygreen@easterseals.com) to give her a heads up! Social Posts: Take part in sensory-friendly and inclusive #Halloween traditions this year! Here are some ideas. http://bit.ly/2gCaMvB Ready for #Halloween? If your child with autism hasn’t picked a costume yet, here are some helpful tips for any last minute planning. http://bit.ly/2gShVId What's your favorite kid #Halloween movie? You can use it as a Trick-Or-Treat alternative for kids with #autism. http://owl.li/SOMxv See more details •

Shared Content Social Media Calendar

October 2018