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https://www.assistancedogweek.org/
International Assistance Dog Week (IADW)
was created to recognize all the devoted, hardworking assistance dogs helping individuals mitigate their disability related limitations.

The goals of IADW are to:

Recognize and honor assistance dogs
Raise awareness and educate the public about assistance dogs
Honor puppy raisers and trainers
Recognize heroic deeds performed by assistance dogs in our communities

As a primer leading up to Purple Heart Day on 8/7, we'll send out a pledge to support veterans. This will help lay the groundwork for all the work that Easterseals does to support veterans.

On Purple Heart Day, this will be a fundraising message that sets a goal to show that the Easterseals community supports veterans. While one version of this message will be heavier on tactics, we’d like to use these messages as a broader opportunity to highlight the impact of your work with veterans by sharing the story of someone in the community.

We’d like to build more brand awareness and showcase Easterseals’ work around making learning accessible to all children. We plan to use a survey tool to create a flow where people would “pack a backpack” for a child, and at the end, we would share the story of a child in the Easterseals community that could use that backpack.