Shared Content Social Media Calendar

The International Day of Charity was established with the objective of sensitizing and mobilizing people, NGOs, and stakeholders all around the world to to help others through volunteer and philanthropic activities. The date of 5 September was chosen in order to commemorate the anniversary of the passing away of Mother Teresa of Calcutta, who received the Nobel Peace Prize in 1979 "for work undertaken in the struggle to overcome poverty and distress, which also constitute a threat to peace."

To follow up on the great success of our Pack a
Backpack Quiz at the end of August, we would like to
send a forward of the original message to increase the
number of people who interact with it.

Just as there is Mother’s Day and Father’s Day, there is a day designated to celebrate grandparents. In 1978, Congress passed legislation declaring the first Sunday after Labor Day as Grandparents Day. President Jimmy Carter signed it into law and the rest is history. Although the date may change from year to year, it is always celebrated the first Sunday after Labor Day. 

 History of Grandparents Day 
While some people may think Grandparents Day is just a day to give cards and flowers, its creator envisioned it as much more. Marian Lucille Herndon McQuade led a grassroots campaign to have one day designated to honor grandparents. As the mother of 15 children and proud grandmother of 43 grandchildren and 10 great-grandchildren, McQuade knew a little bit about family! She wanted Grandparents Day to be a day families could get together and enjoy a meal and some time together, perhaps even a family reunion. She saw Grandparents Day as a day to honor grandparents and to help children become aware of the strength and guidance older people can offer. McQuade started her crusade in 1970 and worked long and hard to get lawmakers to pay attention to the importance of grandparents. Then finally in 1978, Congress passed a bill that President Carter signed into law.  

We saw a strong response to our ADA Support Petition in
July, so we will build on this in September by asking
people to sign a pledge to show support for disability inclusion. This more evergreen pledge will redirect to a COVID-focused priorities survey that will highlight Easterseals’ critical work. The survey will end in an upsell.

This message would ask audiences to thank direct
support professionals. This will be another great
opportunity to educate the audience on the vast services
Easterseals provides and our advocacy initiatives - as well as highlight the hard work and dedication of the Easterseals staff. After individuals sign the card, they will be redirected to a short evergreen priorities survey with an upsell.

This message will be an adaptation of our client photo
journey message from June. Instead of having the client
stories featured in a survey flow, we will create an
eye-catching all-graphic message that highlights the
extent of Easterseals’ programming and the full range of
its services. We will include a bottom box fundraising ask.

Based on learnings from Q2 and Q3, we will leave space on the calendar to send a forward-style message of our top-performing engagement message of the month.

The first EOQ message will announce the deadline and
goal for the campaign. We will use a client story to emphasize the impact Easterseals has and the importance of making a donation. People will be asked to send their support to keep vital programs and services running.