Shared Content Social Media Calendar

Together with the Digital Marketing Committee of the Brand Marketing Council, we’ve created a new opportunity for national and affiliate social media channels to interconnect through the content we share.  The thinking is if we’re all posting similar content on the same days, weeks, and months, our brand messaging and storytelling will be amplified across the digital landscape. Below, you’ll find the dates our affiliate committee members and national digital marketing team have identified as the best opportunities for our content to reach a broader audience.

Key:
☆ = Online Network Email Sends
☐ = Dates mailings are sent to constituents

OCTOBER THEME: Disability Employment Awareness Month, Census 2020, Get out the Vote


October 2020

Sun Mon Tue Wed Thu Fri Sat
1
  • Disability Awareness Month (unofficial)
  • Disability Employment Awareness Month
  • Financial Planning Month
  • International Day of Older Persons (United Nations)
  • National Bullying Prevention Awareness Month
  • Physical Therapy Month
  • ☆Fundraising Email: End of Quarter #4
2
  • World Smile Day
3
4
  • Mental Illness Awareness Week
5
  • World Teacher Day (United Nations)
6
  • World Cerebral Palsy Day
7
8
  • "Addressing the Mental Health Crisis in America Today” Live Easterseals Event
  • ☐ Direct Mail Send: Emergency Appeal
9
10
  • World Mental Health Day
11
12
13
14
  • ☆Engagement Email: NDEAM 1 Question Survey
15
  • Blind Americans Equality Day / White Cane Day
16
17
  • ☆Engagement Email: Be Chief Event
18
19
  • ☐ Direct Mail Send: Year End
20
  • "Financial Stability During COVID-19" Easterseals & Freddie Mac Live Event
  • ☆Engagement Email: NDEAM Petition
21
22
  • "Be Chief: A Discussion About Making a Positive Impact in the Workplace" Easterseals Live Event
23
24
  • ☆Engagement Email: NDEAM Quiz
25
26
  • ☆Engagement Email: NDEAM Client Story
27
28
29
  • ☐ Direct Mail Send: Match Challenge
30
  • ☆Fundraising Email: EOM #1
31
  • Halloween
  • ☆Fundraising Email: EOM #2