Reinforcing a national brand requires that we treat our brand name respectfully and consistently. We must all use the same prescribed logo and we must all use the newly merged, single name “Easterseals.”
Should We Capitalize the Name?
For the logo, we deliberately chose a friendly, approachable lowercase “e” to begin our name. When writing about the organization, we have decided to treat “Easterseals” as a proper name and capitalize it in every instance.