Our Program & Service Architecture
Why do we need to be more consistent in how we name and describe what we do? We need an organizing model to bring order to the vast array of programs and services across our national network—a model to serve as the basis for vocabulary that helps us to speak in one brand voice.
One of the strengths of Easterseals is our affiliate network with amazing people creating fantastic programs at the local level. The downside of this local creativity and variation in program offering is a variation of programs and services across the country. To build a single, powerful national brand, we have to show the world a more unified front –and this means more consistently organizing our offerings.