Brand voice is what everyone experiences when they interact with Easterseals. It’s our personality, our style, our tone and the services we provide—all creating a distinctive Easterseals experience.
Everything we do and say should reflect and reinforce the six qualities below. Our marketing, our services, our fundraising, our community events—everything should be infused with these qualities. On an immediate, practical level we should use these traits to help us to choose photos and other imagery, to name events and programs, to inspire themes for dinners and galas, and of course, to be felt emotionally by all the people we serve.