In 2019, Easterseals celebrates 100 years of impact in the lives of individuals with disabilities or other special needs, their families and communities through America as a powerful advocate and innovative provider of services. We honor this legacy as we embrace our future with a renewed commitment to enhance possibilities for people of all ages and abilities.
This page is your one-stop shop for all your 100th Anniversary resources and information. There will be frequent updates and new materials to come as we progress through the end of 2018 and into the 100th Anniversary in 2019. If you have any questions regarding resources and materials, our national agency partners, or other information regarding the 100th Anniversary, please contact Dan Ciaglia at email@example.com
Beginning in March, Easterseals partnered with The Additive Agency, a creative brand firm in Brooklyn, NY, to lead co-creation of marketing assets and resources, including a special 100th Anniversary visual identity, refreshed tagline and messaging toolkit. Below, you’ll have access to various 100th Anniversary logo files, national logo files with the new tagline, and national logo files with all new service descriptors. For 2019, we encourage use of the 100th Anniversary logo as we celebrate throughout the year.
Additional file formats and expanded service descriptors will be available beginning next year.
Our 100th Anniversary theme: as Easterseals celebrates 100 years of impact, we’re committing to a future where every one of us is 100% included and 100% empowered.
In the toolkit below produced by The Additive Agency, this theme is prevalent throughout high-level messaging tailored to audiences such as staff, board members, volunteers, program participants and families, corporate partners, donors, policymakers, advocates and media. Following audience-specific messaging is ready to use content designed to be localized for all affiliates to use.
Easterseals, through our Southern California affiliate, is partnering with E/LA, a creative ad agency in Los Angeles, to develop creative brand assets such as Rose Parade resources, print and outdoor media, historical videos, and various campaign assets.
Easterseals joins the Rose Parade party with its first-ever float, “Celebrating Easterseals: 100 Years of Disability Services.” As Easterseals kicks off its 100th anniversary of providing disability services, the non-profit organization is using its festive float to also celebrate the nearly 1.5 million people with disabilities Easterseals serves across the country. With the start of a new year approaching, Easterseals invites everyone to resolve to “celebrate, not separate,” and help build a more inclusive future for the more than 61 million Americans living with disabilities.
Easterseals, through our Central Illinois affiliate, is partnering with Simantel, a global advertising firm in Peoria, IL, to develop a new PSA series that will air beginning in December with a :30 teaser spot to introduce our 100th Anniversary theme. In January and April, a :60 100th Anniversary spot will air. Airtime is courtesy of Comcast NBCU, our partner that has generously donated airtime valued at $6 million for our 100th Anniversary alone.
Easterseals is partnering with Dalton Agency, a public relations firm in Atlanta, GA, to build brand awareness and relevance through strategic story development, media pitches and other public relations tactics to position Easterseals as the leading service provider for people of all ages and abilities to assure they have limitless opportunities to live, learn, work and play in their communities.
Easterseals is partnering with Anne Lewis Strategies, a full-service digital marketing agency in Washington D.C., to develop content to support campaigns digitally in alignment with our Editorial Calendar, advance content around advocacy to acquire new donors and generate revenue.
Our 100th Anniversary is the perfect opportunity for Easterseals at the national and local levels to leverage local, state, regional and federal influencers to proclaim this milestone in our nation’s history. These resources can be leveraged throughout the year and will be in PR and event activities surrounding our 100th Anniversary.